Horizon Power TVC
As the producer for the Horizon Power TVC animation, I played a crucial role in bringing the project to life by collaborating closely with a talented creative team and animator Joshua De Boer. Our goal was to create a visually engaging and memorable 30-second advertisement that effectively communicated Horizon Power's message.
Key Responsibilities:
Liaising with the Animator: I maintained ongoing communication with animator Joshua De Boer throughout the production process. This included providing feedback on animations, and ensuring that the final product met our creative standards. My role was to facilitate a smooth workflow between the creative team and the animator, addressing any challenges that arose.
Project Management: I oversaw the production timeline, making sure we adhered to deadlines and stayed on schedule. This required careful planning and coordination to ensure that each phase of the project, from storyboarding to final animation, progressed efficiently.
Budget Oversight: I was responsible for managing the project budget, tracking expenses, and ensuring that we stayed within financial constraints while achieving high-quality results. This involved making informed decisions about resource allocation and prioritising elements that would enhance the ad's impact.
Quality Control: Throughout the production process, I conducted regular reviews of the animation to ensure it aligned with our original vision. I provided constructive feedback and suggestions for improvement, working closely with the animator to refine the visuals and enhance the ad's overall effectiveness.
Finalisation and Delivery: Once the animation was complete, I coordinated the final touches and ensured the ad was polished and ready for distribution. This included formatting the final product for various platforms and formats, preparing it for broadcast, and collaborating with the marketing team on the launch strategy.