Key Responsibilities:

1. Project Oversight: From the initial concept development to the final edits, I managed every aspect of the campaign, ensuring that all elements aligned with the overarching vision. This included detailed planning and coordination to facilitate a smooth workflow.

2. Scheduling and Logistics: Given the tight timeline, I organised the shoot schedule. This involved coordinating the timing of scenes, managing the availability of talent and crew, and ensuring that all necessary equipment was prepared and functional for each day of shooting.

3. Client Communication: A significant part of my role was coordinating client communications. I worked closely with executive producer Candice Shields to facilitate meetings with stakeholders, gather feedback, and ensure that their expectations were not only met but exceeded. This collaborative approach helped build trust and foster a positive working relationship.

4. Creative Direction: I provided input on the creative direction of the videos, ensuring that the final deliverables authentically captured the essence of the Southwest environments. This required an understanding of the desired atmosphere, which was briefed to the director.

5. Final Deliverables: The end result was a series of videos that beautifully showcased the inviting and vibrant nature of the locations featured. The visuals resonated with the campaign's vision, effectively conveying the lifestyle and spirit that Corona aimed to promote.

In summary, my comprehensive involvement in the "This is Living" campaign resulted in captivating content that aligned seamlessly with Corona's brand identity.