
COF 'This is Fremantle’ Campaign
As a producer for the City of Fremantle's campaign "This is Fremantle," I had the opportunity to collaborate closely with Candice Shields, overseeing a multifaceted production process that involved three full-day shoots at various locations. This role required a blend of creative vision and meticulous organizational skills to navigate a complex creative brief while managing large groups of talent.
Key Responsibilities:
Collaborative Planning: Working alongside Candice Shields, I engaged in thorough pre-production planning, ensuring that every detail of the campaign was addressed. This collaboration involved brainstorming creative concepts and aligning our vision with the City of Fremantle’s goals, allowing us to create a campaign that authentically represented the area’s unique character.
Crew Selection and Management: I played a crucial role in selecting and managing the crew, which included camera operators, lighting technicians, and production assistants. My focus was on assembling a team that possessed the necessary skills and experience to execute our creative vision while maintaining a positive and productive working environment. I facilitated regular briefings to keep everyone informed and aligned with the project’s objectives.
Developing Shoot Schedules: I meticulously developed shoot schedules to maximise efficiency during our filming days. This involved outlining specific timings for each scene, coordinating the logistics of moving between various locations, and ensuring that all crew and talent were aware of their call times. My attention to detail helped minimise downtime and kept the production flowing smoothly.
Facilitating Communication: I acted as a vital communication bridge between the client and the creative team on set. This involved regularly updating the client on progress, managing their feedback, and incorporating it in real-time to ensure alignment with their vision while maintaining the integrity of our creative direction.
Budget Reconciliation: Finally, I handled the project's budget reconciliation, meticulously tracking expenses and ensuring that we stayed within the allocated budget. This financial oversight was crucial for maintaining the project's viability and ensuring the satisfaction of all stakeholders involved.
Production Crew.
Production Crew.
CLIENT CITY OF FREMANTLE
PRODUCTION STUDIO RHYTHM FILMS
DIRECTOR SHAUN ATHERSTONE
EXECUTIVE PRODUCER CANDICE SHIELDS
PRODUCER ADAM KEOGH
DOP SHAUN ATHERSTONE / TIM FITZGERALD / BALAZS KAJCSA
1ST AC PAOLO FELICIANO
GAFFER MICHAEL SGRO / NICK VALENTINI
DRONE BRETT STAYT / RICHARD HUBBARD
ART DEPARTMENT COREY CHANDLER
EDIT/GRADE CAL MCLEAN / GEMMA RULE
VO & SOUND MIX JUSTIN BRAINE
COLOUR GRADE DANNY SCOTTING